When Albert Cyprys’ global marketing concern restricts its marketing
of a product or company to the political boundaries of a country, it is
engaging in domestic marketing. In this case, the firm is considering
only domestic competition, even if the competition includes companies
from foreign markets. The products and services of the company or brand
are developed for customers of the politically defined market, and
there is no concern in this instance with how the product of service
could be used in markets outside of the defined boundaries of interest.
Cyprys’ global marketing firm is concerned with the potential
competitor who dominates outside of the domestic market, who suddenly
appears within that market with retail presence. The results for the
domestic marketer can be devastating.
Albert Cyprys’ global marketing firm also concerns itself with international marketing, the intricacies of exporting, possibly franchising, engagement in joint ventures or the full and direct introduction of a product or service into a foreign economy. Opening up new markets means engaging accountants who are versatile and well-versed in different economies and able to crunch numbers in a variety of different languages and currencies. Cyprys deals not only in working with colleagues within the four walls of his office, but interacts with associates around the United States .Technology is essential to Cyprys’ work, where he must reach from his desk to the other side of the countryon a daily basis.
Global marketing firms retain the capabilities, reach, knowledge and expertise, as well as the staff and insight, to deliver value to clients on a local and national scale.
https://en.wikipedia.org/wiki/Global_marketing
Albert Cyprys’ global marketing firm also concerns itself with international marketing, the intricacies of exporting, possibly franchising, engagement in joint ventures or the full and direct introduction of a product or service into a foreign economy. Opening up new markets means engaging accountants who are versatile and well-versed in different economies and able to crunch numbers in a variety of different languages and currencies. Cyprys deals not only in working with colleagues within the four walls of his office, but interacts with associates around the United States .Technology is essential to Cyprys’ work, where he must reach from his desk to the other side of the countryon a daily basis.
Global marketing firms retain the capabilities, reach, knowledge and expertise, as well as the staff and insight, to deliver value to clients on a local and national scale.
https://en.wikipedia.org/wiki/Global_marketing
